Tuesday, March 17, 2009

Worst Mobile

Here is an ad from a new television advertising campaign by Boost Mobile. In this ad a pig can be seen eating a dinner of ham. The pig, a Boost Mobile customer, goes on to tell us how he has switched his cell phone provider etc. In another ad, a man operating on a dead body drops his food onto the body, then picks it up and eats it. Another ad portrays a young woman on a bike, who's underarm hair is so long it blows in the face of her boyfriend riding behind her. At one time, say the 1950's for example, companies selling products idealized their customers portraying them as smart, beautiful, people making intelligent decisions. I was astonished by this campaign in which the company has so little regard for its customer, as to literally portray them as cannibal pigs, people lacking a sense of personal hygiene, or a man eating food off a dead corpse. It's supposed to be funny i guess. It's funny on a few different levels, and sad.

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